The Go-Giver – A Little Story, A Big Idea
The Go-Giver
A Little Story About A Powerful Business Idea
Every once in a while a book appears at just the right time with just the right message. The Go-Giver is one of those books. The authors Bob Burg and John David Mann have hit on the perfect illustration of something I have been preaching to my internet marketing students for months; you need to give – a lot – without being afraid of giving away too much. But don’t think this little story is about just that. It goes so far beyond this idea that you will just have to read it to get the full understanding of the message. When you read it, you will understand why I say it has real value.
We all know the go-getters. Those people with drive, ambition, and if not successful yet, you know they will be. But Joe, the main character in The Go-Giver is sort of the antithesis of the go-getter. Thus, the name of the book. But don’t let the simplicity of this fool you. The depth of, well, real substance, taught in the five principles will change the way you think about business. And I’ll go out on a limb here to say it will change the way you look at all your relationships and even life itself.
Sure, that’s a big statement. So why don’t you take a look for yourself? It will be one of the best investments you make this year. Or ever, for that matter!
Oh, and by the way, I bought a bunch of these to give away. It’s that good.
